How Airbyte tripled AI brand visibility in one week

Key Results

3x visibility increase in ChatGPT: from 9% to 26% in one week
+16% lift in overall visibility across AI platforms
Airbyte closed a $100,000 deal from ChatGPT in July 2025

Airbyte had strong performance across traditional SEO and community channels, but visibility across AI-native interfaces was lagging. As buyer journeys increasingly begin inside tools like ChatGPT and Perplexity, this gap becomes a risk.

The team needed answers to three questions:

Where and how was Airbyte appearing across AI platforms?
What narratives were forming around the brand in AI-generated responses?
How much qualified traffic and attention was being driven from these environments?

AI visibility was not just a branding issue—it was becoming a critical part of user acquisition.

Analyzing Airbyte’s AI Visibility

Airbyte partnered with Mentionly to analyze and optimize how their brand appeared in AI-generated results.

1. Measured visibility across platforms

Using Answer Engine Insights, Airbyte analyzed over 500 prompts across priority topics in ChatGPT, Perplexity, Google AI Overviews, and Copilot. This revealed:

Where Airbyte was mentioned or missing
Which content assets were being cited
How visibility compared against key competitors

2. Mapped performance by topic and geography

Mentionly allowed Airbyte to segment AI visibility by topic cluster and country, helping prioritize updates where impact would be highest.

It became clear that the Airbyte team needed to refactor their content towards what LLMs are favoring.

3. Tracked citations and real user referrals

Mentionly started surfacing key insights like:

Which specific pages were generating the most citations in their industry. These became the blueprints for how content should be structured for LLMs.
Crawl behavior and bot activity across the site from Mentionly's Agent Analytics plus referral traffic driven by AI-generated answers, using Mentionly's GA4 integration

The additional data of bot activity and referral traffic from GA4 closed the loop between AI visibility and business outcomes.

How Airbyte Took Action

Armed with data, Airbyte took focused action across three key areas:

1. Optimized content for AI parsing

Rewrote content into direct answers, lists, and step-by-step formats
Removed filler content and emphasized structure
Aligned page design with LLM reading patterns

2. Improved technical infrastructure

Added schema.org markup for better content comprehension
Deployed llms.txt to signal preferred source structure
Shifted to server-side rendering to ensure full crawlability

3. Built authority and trust signals

Highlighted contributor bios to show expertise
Surfaced customer proof points and transparent documentation
Maintained structured, regularly updated reference content

Airbyte’s Results with Mentionly

Airbyte's focused strategy delivered rapid, measurable gains:

Visibility in ChatGPT tripled in one week, from 9% to 26%
+16% improvement in visibility across all platforms tested
AI referrals increased as more people discovered Airbyte through conversational interfaces

Visibility Score

47.1%

4/13/2025 vs 6/22/2025

18.9%

AI platforms are quickly becoming the new front page of the internet. Airbyte's experience shows that with the right data and execution, companies can reshape how large language models represent their brand—at speed.

This is not a one-off win. It's a repeatable playbook the team is now scaling across new product areas.

In July 2025, Airbyte announced that they closed a $100,000 deal that originated from ChatGPT thanks to their continued optimizations in AI search with Mentionly.

“Airbyte was among the early adopters of the Mentionly platform. We wanted to better understand our brand visibility across AI platforms and track some of the key metrics. Mentionly delivered exactly what we needed.”
Tanmay Sarkar, Digital Marketing Manager at Airbyte