Chapter 1
A clear-headed guide to GEO
Why search changed, where SEO still helps, and how Generative Engine Optimization actually works.
Guide
Mentionly's GEO Guide
A practical guide to building an Generative Engine Optimization program, from defining what your brand should be known for to measuring and scaling the work.
Chapter 2
Get your brand GEO-ready
Define brand identity, mine the data you already have, and get ready to show up in AI answers.
Chapter 3
Promptologie
How to choose, structure, and track the prompts that matter for your GEO program.
Chapter 4
Your first GEO audit
Run your first GEO audit across visibility, citations, opportunities, and AI traffic.
Chapter 5
Build an GEO strategy
Turn audit findings into on-page and off-page actions that move Answer Engine presence.
Chapter 6
Run an GEO program that scales
Align teams, set measurement, and scale GEO as an owned program across the org.